SEO & SEM Introduction
SEO is the process of optimizing your website to strengthen your search results in internet browsers using particular keywords people are searching for. For example, if you sold pet supplies, relevant...
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Google Analytics
Google Analytics is a FREE service offered by Google that generates website statistics such as: Website traffic and patterns: Traffic source (i.e. direct traffic, organic search keywords, and...
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Responding to Negative Online Reviews
In an ideal world, businesses set clear expectations, outcomes are controllable, and customers are always delighted. If you do happen to find that world, please let us know. No business wants to see...
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Google Search Results Explained
The search engine results page or SERP are the pages that Google, Bing and other search engines show in response to a users search query. On the Google search engine results page you will generally...
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